Launched on Thursday 30 April 2020

Retail & Covid-19 Diginar

Welcome to the resource site for the WPP and BrandZ Diginar in conjunction with the World Retail Congress. Here you will find all the links mentioned in the broadcast and additional content that we think you will find useful.

How is the Coronavirus changing retail?

The global impact of the COVID-19 pandemic is a daily challenge for commerce and retailers around the globe. The retail industry forms an intrinsic part of our daily lives and, as we are being reminded, a lifeline for us all for essential purchases.

WPP The Store is compiling some of the key ways that retailers – both physical and virtual – are innovating and adapting their operating models as they rise to the unprecedented challenges of helping society, their local communities, consumers, retail colleagues and support their business.

Explore Our Virtual Experience